our environment

does not appreciate 3-ply toilet paper. That's 50% more waste, and you can bet it's not going to make people use fewer sheets.

Sure, it might feel like you're using a nice fluffy cloth to wipe your rear...here's a better idea. If you need to feel like you're using a nice fluffy cloth, use a nice fluffy cloth - then wash it and reuse it.

VOILA!